How E-E-A-T Affects Small Businesses

Are you sure that your copywriters are up to date? Some things have changed over the last few years, and it is important to make sure that they are on top of these shifts. One of the most important SEO changes is the inclusion of “Experience” to Google’s E-E-A-T algorithmic guidelines, which aims to emphasize a writer’s first-hand knowledge of a topic. If your writers are still operating by previous standards, then even when their writing looks great, it might not be hitting the right mark.

At MDPM Small Business Marketing, we value the opportunity to learn something new. When it comes to search engine optimization, there are continuous changes, giving us ample chance to tailor our craft. Online interaction might seem tougher than ever before if your marketing team is not ready for the future. We are ready to help with effective and engaging custom content for your site. To find out more about how E-E-A-T is changing the landscape for the nonprofit SEO world, speak with MDPM today!

Google Now Wants To Know Your Personal Experience

Google has made some recent changes to the way that they view website copy, and this now includes “Experience” to their previous E-A-T, or Expertise, Authoritativeness, and Trustworthiness. The new E-E-A-T guidelines want to see personal knowledge, rather than just accurate information. Unfortunately, this inclusion can trip many copywriters up, especially if they are used to speaking about a topic in a clinical, authoritative manner.

We completely understand the shift: Google wants to know that the information that they disseminate is not only accurate, but from a person involved in the industry. Firsthand experience truly does make a difference in someone’s ability to speak on a subject. It can also make for more exciting and engaging copy.

So How Do I Incorporate Experience Into My Website?

There are a few different ways to use the E-E-A-T guidelines to your advantage. Firstly, the fact that you are reading this gives you a significant leg up on the competition. Most people do not pay close attention to shifts in SEO, and that information can be helpful when choosing topics. You want to stick to what it is that you do.

It can also be a good idea to give your marketing team some personal anecdotes. Not necessarily jokes, but personal experiences that you have had in your small business. You know that you have insider knowledge, and your audience wants to know about it!

Find Out More About E-E-A-T With MDPM!

If you are ready to upgrade your blog or site content, talk to us about making your content more personal. To learn more about the Google’s change to E-E-A-T, call us at MDPM Small Business Marketing at (972)781-8861 today!