As a small business owner, you surely have a lot on your to-do list. You have to juggle maintaining the day-to-day while also making sure you stay on top of ever-evolving trends to ensure you stay competitive in your field. For instance, many business owners who have had their company for decades might not have originally believed they needed a website. Of course, as we all now know, it is essential. Similarly, understanding the importance of Search Engine Optimization (SEO) is crucial for remaining competitive and seeing your business flourish. In today’s blog, MDPM Small Business Marketing teaches you how to make SEO work for your small business.
Understanding The Basics
Before you develop your strategy, you need to have a grasp of the SEO basics. At its core, SEO strives to have search engines — particularly Google — rank your website highly. Many factors determine this, but the ultimate goal is to have your web pages show up when someone searches for something related to your business.
The Technical Side
For starters, your website needs to have an easy-to-navigate experience for your users. Your content should load quickly and be easily accessible. Do not have unnecessary distractions to take users away from what they are looking for. Your pages should be clear and concise and adhere to SEO best practices to ensure search engines can understand and rank your content. These practices include a content hierarchy with effective navigation, including mixed types of content, and leveraging your location. These days, the importance of having a website that adheres to Google’s technological standards is essential to ranking highly. The search engine understands that a fantastic user experience is a sign of a well-built, information-rich website, and it ranks your site accordingly. Once you hit the aforementioned technical benchmarks, it is time to consider great content.
Create Good, Relevant Content
Content is key when it comes to SEO. Through it, you should establish yourself as an authority in your field — a thought leader to which inquisitive individuals can come to learn more about your area. You should regularly write and publish blogs and pages that both adhere to strong keywords while also providing helpful information to visitors. This means you need original content written consistently.
Search engines are smart when it comes to websites reusing other sources, and doing so will hurt your ranking. While you should certainly leverage your location by highlighting things going on in your area, you also want to focus on creating content that highlights your expertise in your particular field. Ultimately, you want visitors to see you as a trusted and accessible voice. This is a particular advantage you can hold that larger, national businesses often struggle with.
Once you establish your SEO practices, it is crucial to keep learning and adjusting them according to any new information you come across. Make sure you utilize the technological tools you have. For instance, look at data in your Google Search Console and find question-based terms like who, what, where, why, when, and how. From here, you can find common questions your audience is asking and then create the content to answer them. Overall, you should be a problem solver and educate potential visitors on issues in your field. You should also search for resources from trusted marketing professionals that highlight the latest best practices for SEO.
Call For A Free Online Analysis From MDPM Small Business Marketing
At MDPM Small Business Marketing in Dallas, TX, we know that you have a lot to balance, so we are here to help with also aspects of SEO, content creation, and much more. We have a great team that can ensure your business ranks highly on Google and other search engines. Contact our office at (972) 781-8861 to talk to us about everything that we can do for you and your small business. We encourage you to call us for a free analysis of your website as well as your social media and overall online footprint.