Are you sure that your copywriters are up to date? Some things have changed over the last few years, and it is important to make sure that they are on top of these shifts. One of the most important SEO changes is the inclusion of “Experience” to Google’s E-E-A-T algorithmic guidelines, which aims to emphasize a writer’s first-hand knowledge of a topic. If your writers are still operating by previous standards, then even when their writing looks great, it might not be hitting the right mark.
At MDPM Small Business Marketing, we value the opportunity to learn something new. When it comes to search engine optimization, there are continuous changes, giving us ample chance to tailor our craft. Online interaction might seem tougher than ever before if your marketing team is not ready for the future. We are ready to help with effective and engaging custom content for your site. To find out more about how E-E-A-T is changing the landscape for the nonprofit SEO world, speak with MDPM today!
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