Better Content Is the Key to Better SEO

Laptop with 'Content' listed on it and concept art of clouds and a spaceship taking off.When you use a search engine, you rarely look beyond that first page or beyond the first few results on that page. We trust Google, Bing, and Yahoo to direct our queries to relevant results. But how do they accomplish this? Well, Google and other search engines put a focus on the quality of the content on a website and frequently upgrade their algorithms to narrow this focus on quality over simply picking up on a handful of keywords and calling it a day. This means the key to better SEO and improving your small business’ ability to be discovered online is to improve the kind of information you put on your website. Fortunately, MDPM Small Business Marketing understands how to help improve your online marketing plan with content-focused SEO.

(more…)

The Key to Reviews and Website Visits? Social Media!

Finger touching phone with social media concept and dark backgroundThese are uncertain times, as the spread of COVID-19 means that while some states are opening and returning to normalcy, others may close again. As a small business owner, your margins are thinner than ever and the pressure from the pandemic means attracting new clients and customers is essential for your continued success. Fortunately, MDPM Small Business Marketing knows how to implement social media strategies that not only drive clicks to your website but also help attract reviews and hopefully, purchases. In today’s blog, we’re going to look at how social media content is the key to reviews and how you should not only attract them but respond to them as well.

(more…)

A Redesign Helps Improve Your Small Business’ SEO Efforts

Redesign word written on wood block on wooden tableAs a small business, a successful search engine optimization (SEO) plan is critical for spreading the word about your products and ensuring customers are finding (and purchasing) your merchandise. This means in order to appeal to search engine algorithms, keep up with shifts in design trends, and remain responsive to changes in technology, you need to keep your small business website updated. However, most sites are outdated after just three to four years. Fortunately, MDPM Small Business Marketing knows how to redesign websites to better communicate with Google and showcase your products and services in their best possible light. In today’s blog, we’re going to look at the importance of a redesign and the updates we can offer, including a mobile-first approach.

(more…)

Your Small Business Needs a GMB Page

Small business owner in casual clothing and grey apron standing at entrance of coffee shop and looking at camera.Most small business owners understand the importance of search engine optimization (SEO) and social media for reaching an audience and helping your business grow. While setting up a Facebook page or Instagram account is important, even more vital is setting up and managing an active Google My Business (GMB) page. In today’s blog, MDPM Small Business explains the many ways having a GMB page can help with reputation management, and the special services we provide to ensure you make the most of your page!

(more…)

Let’s Build a Custom Website for Your Small Business

Woman multi-tasking typing on her desktop while on the phoneAs a small business, you have a lot of hard work ahead of you. After all, you often have to compete with larger businesses with bigger advertising budgets, and you have to find ways to get the word out about your business. In addition, when people look you up online, you need to make sure what you have represents you (and looks professional). The good news? A lot of these goals can be accomplished with a great custom website! In today’s blog, MDPM Small Business Marketing is looking at the benefits of a custom build and explaining the step-by-step process of crafting one for our clients.

(more…)

Providing Greater Website Security for Small Businesses

person typing on laptop with blue background and lock icon in a hexagon appearing on the screen.As a small business, your clients and customers depend on you to safeguard their data, and that includes passwords and even payment information. Losing this valuable data to a breach or attack from common cyber threats hurts your reputation, and in turn, hurts your company’s ability to grow and attract new clientele. Fortunately, at MDPM Small Business Marketing, our team knows how to build in defenses to help protect valuable data and important information when we create a custom website.

(more…)

We’re Looking at Custom Website Creation for Small Businesses

small business in wood blocks with coffee cup and brown background. typeFor a small business, trying to fit a successful marketing plan and SEO strategy into a small budget can be difficult. Some try to cut corners by using templated websites. However, you’re more likely to end up with a boring website that looks like dozens of others, possibly even your competitors! However, with a custom-made website, you have a chance to gain SEO-rich content that gives potential customers and clients a detailed and accurate picture of everything you’re offering. For this reason, MDPM Small Business Marketing offers custom options for your venture. Let’s look at what goes into the design and build process.

(more…)

What SEO Strategies Does Your Business Need?

cropped view of tattooed developer with SEO ideas in notebooks at workplace

For a small business or a dental practice, having an online presence allows people searching for services in their community to find your website and hopefully, give you a call to schedule a visit or purchase your products or services. However, to ensure your website finds its way in the top spots on search engine results pages (SERPs), you need search engine optimization. In today’s blog, MDPM Dental Marketing is talking about the importance of SEO, and explaining how we help small businesses craft an online marketing plan that meets their goals (and their budget)!

(more…)

Small Businesses Should Invest in Reputation Management

As a small business owner, you have a lot on your plate, especially now as many businesses and companies both large and small are struggling to stay open and maintain their client and customer-base. This means what people say about you online as well as the reviews and information they find on social media could potentially make or break your company. How do you ensure people find positive things about your small business, or that you enjoy better SEO? In today’s blog, MDPM Dental Marketing talks about the importance of reputation management for small businesses and how this impacts Search Engine Optimization and ability to be discovered when people search for similar services and products in your community!

(more…)