Your small business needs to be able to find your audience online, and also requires a solid branding and logo strategy to look professional and stand out from the crowd. MDPM Small Business Marketing recently completed a major branding and website makeover for Family Home Loan Texas, and in today’s blog will explain how this helps their marketing plan. Your small business could benefit from a branding makeover too, whether you’re new or established in your community!
Preparing Your Small Business For 2022
Only a few months remain in 2021, which means now is the time to really start looking at 2022. If you have an existing business that needs marketing help, or want to ensure your new one starts on the right foot, you need help. MDPM Small Business Marketing knows how to implement an organic SEO strategy and create custom content to help small companies thrive, and how to do so within your budget.
Giving Your Small Business A Website With Original Content
The past year-and-a-half has been tough for small businesses. When the pandemic started, people quit going out as much, and many companies suffered. However, now that more and more people are receiving vaccinations, normal is returning for much of the country. Which means you need to make sure people in your community know about your small business and the services/products you provide. To get the word out, you need a marketing strategy that includes a custom small business website, and MDPM Small Business Marketing is here to help!
Our Process For Creating Your Small Business Website
Every small business needs a few key things to succeed, aside from a service or product people want! Even a one-person operation needs a marketing strategy, and that starts with a great looking website. A professional website helps show customers, clients, and investors alike that you’re a professional worth supporting. MDPM Small Business Marketing knows how to create an attractive, sleek site that elevates your strengths and fits in your budget! In today’s blog, we’re looking at the process of planning, designing, and building your custom website.
What A Custom Website Can Do For Your Small Business
While the number of cases of COVID-19 continues to rise in the midst of this global pandemic, it is no surprise that small businesses across the nation have become affected. Some businesses have grown, while others have not only lost business but lost employees as well. Now more than ever it is important for the growth and health of your small business that steps are taken to increase business, and the team at MDPM Small Business Marketing in Dallas, TX is here to help you do just that. A major contributor to increased business is an online presence, and a custom website is the first step to receiving more clicks.
Your Small Business Needs Social Media
Since the start of the pandemic, small businesses have been under tremendous and unprecedented strain. Operating on razor-thin margins already, now many have been forced to contend with a global crisis! How does a small enterprise continue to operate and communicate with their clients and customers? With a solid social media strategy and active online presence, a small company has the opportunity to talk to people, keep them updated, and even improve search engine optimization (SEO) along the way. In today’s blog, MDPM Small Business Marketing will explain how we use our social media, including a fun monthly kit, to allow you to stay active and engage customers online!
Better Content Is the Key to Better SEO
When you use a search engine, you rarely look beyond that first page or beyond the first few results on that page. We trust Google, Bing, and Yahoo to direct our queries to relevant results. But how do they accomplish this? Well, Google and other search engines put a focus on the quality of the content on a website and frequently upgrade their algorithms to narrow this focus on quality over simply picking up on a handful of keywords and calling it a day. This means the key to better SEO and improving your small business’ ability to be discovered online is to improve the kind of information you put on your website. Fortunately, MDPM Small Business Marketing understands how to help improve your online marketing plan with content-focused SEO.
The Key to Reviews and Website Visits? Social Media!
These are uncertain times, as the spread of COVID-19 means that while some states are opening and returning to normalcy, others may close again. As a small business owner, your margins are thinner than ever and the pressure from the pandemic means attracting new clients and customers is essential for your continued success. Fortunately, MDPM Small Business Marketing knows how to implement social media strategies that not only drive clicks to your website but also help attract reviews and hopefully, purchases. In today’s blog, we’re going to look at how social media content is the key to reviews and how you should not only attract them but respond to them as well.
Gaining More Clicks with Quality Metadata
When we look for any kind of service or product, whether that’s a stylist, dentist, or merchandise from a small business, we hit the web. We use Google, Bing or Yahoo to find a local service or product in our community. The search engine will direct us to millions of results, but we’re more than likely going to look at only two or three before making a decision. A major factor in that decision is the metadata, which is essentially a preview of a website’s content. While this data doesn’t have an impact on search engine optimization (SEO), it does impact who is more likely to visit your website, and hopefully, support your small business! In today’s blog, MDPM Small Business is talking about how we incorporate metadata to help your company grow.
A Redesign Helps Improve Your Small Business’ SEO Efforts
As a small business, a successful search engine optimization (SEO) plan is critical for spreading the word about your products and ensuring customers are finding (and purchasing) your merchandise. This means in order to appeal to search engine algorithms, keep up with shifts in design trends, and remain responsive to changes in technology, you need to keep your small business website updated. However, most sites are outdated after just three to four years. Fortunately, MDPM Small Business Marketing knows how to redesign websites to better communicate with Google and showcase your products and services in their best possible light. In today’s blog, we’re going to look at the importance of a redesign and the updates we can offer, including a mobile-first approach.
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